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	"title":"东江湖文化集市点燃资兴“夜经济”",
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	"publishtime":"2025-08-17 23:55:12",
	"source":"今日郴州",
	"author":"通讯员 李强辉  ",
	"editor":"张倩佳",
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	"content":"<section nodeleaf=\"\" style=\"text-align: justify;\" id=\"newAircloud_editor_2.0.1\"><p style=\"text-indent: 0em;\"><img data-s=\"300,640\" data-type=\"jpeg\" type=\"block\" data-imgfileid=\"513570187\" data-original-style=\"height: auto !important;\" data-index=\"0\" src=\"https://chenzhourboss.newaircloud.com/chenzhourb/pic/202508/17/wm_93399544405780515_8a7ca16c-0293-4ade-b5b0-8317ea2e9018.jpeg\" _width=\"677px\" __sec_open_place_holder__=\"true\" data-sec-load-status=\"2\" data-report-img-idx=\"1\" alt=\"图片\" data-catchremoteimage=\"true\" data-ratio=\"0.5648148148148148\" data-w=\"1080\" nac_w=\"1080\" nac_h=\"610\" _src=\"https://chenzhourboss.newaircloud.com/chenzhourb/pic/202508/17/wm_93399544405780515_8a7ca16c-0293-4ade-b5b0-8317ea2e9018.jpeg\" draggable=\"false\"></p></section><section nodeleaf=\"\"></section><p style=\"text-align:justify; text-indent: 2em;\">“我一直以为资兴旅游只有美丽的山水，没想到资兴还有这么深厚的文化底蕴及众多的非物质文化遗产。我准备再多留几天，带孩子到资兴的各个文化场馆看看。”广东游客李女士惊喜地说道。8月16日晚，资兴市东江湾寿佛广场人潮涌动，热闹非凡，一场以“文旅促进消费，非遗赋能城市”为主题，融非遗展演、文创好物、文物鉴赏、美食品购于一体的“东江湖文化集市”火爆开市。</p><p style=\"text-align:justify; text-indent: 0em;\"><img data-s=\"300,640\" data-type=\"jpeg\" type=\"block\" data-imgfileid=\"513570188\" data-original-style=\"height: auto !important;\" data-index=\"3\" src=\"https://chenzhourboss.newaircloud.com/chenzhourb/pic/202508/17/wm_93399544698465053_s01722a-b963e6804-b022-112e4a544--e06e.jpeg\" _width=\"677px\" __sec_open_place_holder__=\"true\" alt=\"图片\" data-before-load-time=\"1755437998511\" data-report-img-idx=\"3\" data-fail=\"0\" data-catchremoteimage=\"true\" nac_w=\"1080\" nac_h=\"810\" data_ue_src=\"https://chenzhourboss.newaircloud.com/chenzhourb/pic/202508/17/s01722a-b963e6804-b022-112e4a544--e06e.jpeg\" style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: pointer; color: rgb(0, 0, 0); font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 16px; text-align: justify; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; box-sizing: border-box !important; outline: none 0px !important; height: auto !important;\" data-ratio=\"0.6607310215557638\" data-w=\"1067\" _src=\"https://chenzhourboss.newaircloud.com/chenzhourb/pic/202508/17/wm_93399544698465053_s01722a-b963e6804-b022-112e4a544--e06e.jpeg\" draggable=\"false\"></p><p style=\"text-align:justify; text-indent: 2em;\">“这次文化集市，真正让我们的夜晚亮了起来，也让我们的腰包鼓了起来。”一位参与美食展销的商户兴奋地表示。市民王先生则感叹：“以前晚上就是散散步，现在有了这么好的去处，既能看表演，又能品文化，感觉生活品质都提升了。”本次活动首晚便吸引了数万名市民和游客参与，从非遗文创到特色小吃，各个摊位前都排起了长队，展现出强大的消费潜力，销售各类文创产品、特色美食超20万元。</p><p style=\"text-align:justify; text-indent: 0em;\"><img data-s=\"300,640\" data-type=\"jpeg\" type=\"block\" data-imgfileid=\"513570189\" data-original-style=\"height: auto !important;\" data-index=\"7\" src=\"https://chenzhourboss.newaircloud.com/chenzhourb/pic/202508/17/wm_93399544871618253_s-6f884-ca946845dc45-8448f--8497ac-dce.jpeg\" _width=\"677px\" __sec_open_place_holder__=\"true\" alt=\"图片\" data-before-load-time=\"1755438000779\" data-report-img-idx=\"7\" data-fail=\"0\" data-catchremoteimage=\"true\" nac_w=\"1080\" nac_h=\"1968\" data_ue_src=\"https://chenzhourboss.newaircloud.com/chenzhourb/pic/202508/17/s-6f884-ca946845dc45-8448f--8497ac-dce.jpeg\" style=\"max-inline-size: 100%; margin: 0px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 16px; text-align: justify; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; box-sizing: border-box !important; outline: none 0px !important; height: auto !important;\" data-ratio=\"1.1268518518518518\" data-w=\"1080\" _src=\"https://chenzhourboss.newaircloud.com/chenzhourb/pic/202508/17/wm_93399544871618253_s-6f884-ca946845dc45-8448f--8497ac-dce.jpeg\" draggable=\"false\"></p><p style=\"text-align:justify; text-indent: 2em;\">如何将生态资源优势转化为发展胜势，实现从“门票经济”向“综合消费经济”的转型升级？资兴的答案是：以文塑旅，以旅彰文。面对夜间消费这片蓝海，资兴市抢抓机遇，将文化集市作为激活夜经济、推动文旅深度融合的重要抓手。活动将散落的文化明珠串珠成链，把丰富的文化资源转化为可观、可感、可消费的文旅产品，打造一个主客共享的夜间消费新空间。活动中，资兴积极探索“多维融合”新模式，打造出资兴夜间文旅新IP。活动将衡州花鼓戏、瑶族盘王节歌舞等非物质文化遗产请上看台，让传统艺术在与市民游客的近距离互动中焕发新生，让古老非遗“看得见、听得懂、能带走”。现场设立的资兴文化遗产展和民间收藏文物鉴赏区，打破了传统博物馆的静态陈列方式，让市民在夜游中就能“寻踪历史”，与城市文脉对话。同时，通过发放旅游消费券、集中进行文旅直播等方式，有效拉动了旅游消费。</p><p style=\"text-align:justify; text-indent: 0em;\"><img data-s=\"300,640\" data-type=\"jpeg\" type=\"block\" data-imgfileid=\"513570167\" data-original-style=\"height: auto !important;\" data-index=\"19\" src=\"https://chenzhourboss.newaircloud.com/chenzhourb/pic/202508/17/wm_93399545105412227_se8a9455-e-678c8-a-7-e8817350764b4bfce.jpeg\" _width=\"677px\" __sec_open_place_holder__=\"true\" alt=\"图片\" data-before-load-time=\"1755438011926\" data-report-img-idx=\"19\" data-fail=\"0\" data-catchremoteimage=\"true\" nac_w=\"1080\" nac_h=\"808\" data_ue_src=\"https://chenzhourboss.newaircloud.com/chenzhourb/pic/202508/17/se8a9455-e-678c8-a-7-e8817350764b4bfce.jpeg\" style=\"max-inline-size: 100%; margin: 0px; padding: 0px; cursor: pointer; color: rgb(0, 0, 0); font-family: 微软雅黑, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 16px; text-align: justify; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; box-sizing: border-box !important; outline: none 0px !important; height: auto !important;\" data-ratio=\"0.6283269961977186\" data-w=\"1052\" _src=\"https://chenzhourboss.newaircloud.com/chenzhourb/pic/202508/17/wm_93399545105412227_se8a9455-e-678c8-a-7-e8817350764b4bfce.jpeg\" draggable=\"false\"></p><p style=\"text-align:justify; text-indent: 2em;\">“东江湖文化集市的成功举办，不仅是人气的聚集，更是城市文化自信的彰显。它实现了社会效益和经济效益的双丰收，证明了文旅融合是激活城市发展内生动力的金钥匙。”活动主办方相关负责人表示。东江湖文化集市，是资兴市探索文旅融合发展路径的一个成功起点。未来，资兴将继续深化“文化+”模式，不断丰富夜间消费业态，擦亮东江湖旅游名片，为湖南省打造世界级旅游目的地贡献更多力量。</p>",
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